Founder stories from the world of Data and AI Beyond the Now: Building the Future of Work with Data & AI S1 | E11 | What is behind the rapid rise in the demand for Marketing analysts with Mitch Vidler - Director of Marketing Analytics and Investment @ Entain - ThinkData Podcast

Episode 11

full
Published on:

4th Apr 2023

S1 | E11 | The Power of Marketing Analytics with Mitch Vidler - Director of Marketing Analytics and Investment @ Entain

This is Episode 11 of the ThinkData Podcast in partnership with Dataworks. In this episode, I spoke with Mitch Vidler who is the Global Director of Marketing Analytics and Investments at Entain Group (owners of Ladbrokes, Bwin, Gala).

Mitch heads up a global team of specialists who are tasked with ensuring Entain's £1billion+ marketing budget across new and existing customers around the globe is delivering maximum short and long-term sustainable growth.

We discussed -

  • What took Mitch from his early career in advertising and marketing through to Leading Marketing Analytics for one of the world’s largest B2C media brands
  • What is “Marketing analytics” and why is it such an important function for any customer-led organization?
  • How does Marketing analytics differ from more traditional BI?
  • What steps should companies take BEFORE they look to make their first “Marketing analytics” hire?
  • Best ways to unite and grow a remote workforce?
  • What makes a great “Marketing analyst” and for those candidates currently working in a more classic BI/Data role, what can they do to break into “Marketing analytics”.
  • What does the future hold for marketing analytics?

This was a great discussion, where Mitch provided a cracking insight into the world of marketing and analytics! For anyone interested in understanding how organizations know how to target and market to you, this is the episode for you!

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for ThinkData Podcast

About the Podcast

ThinkData Podcast
Beyond the Now: Building the Future of Work with Data & AI
If you’re into the latest in Data and AI, and curious about how founders and senior leaders are building and scaling companies in this space, you’re in the right place.

Each episode, we sit down with some of the most interesting voices in the industry, from startup founders to seasoned execs, to hear their stories, lessons learned, and the real strategies behind growing great businesses.

About your host

Profile picture for Alex Hutchings

Alex Hutchings

I’m the Co-Founder of the Dataworks Group, a specialist talent partner in the world of Data and Artificial Intelligence.

I’ve spent the last 15+ years working at the heart of this space, helping some of the most exciting companies on the planet build world-class Data and AI teams.

Through our roundtables, live events, and right here on the ThinkData Podcast, my goal is simple: to bring you real insights from the fastest-growing talent market in the world.

Whether you’re building, hiring, or just curious about what’s next, you’ll hear straight from the founders and senior leaders shaping the future of work.