A deep dive into the world of Data & AI Data, AI and the Future of Work S1 | E24 | Data & AI Driven TV Advertising with Bryce York - Director of Product Management at Tatari - ThinkData Podcast

Episode 24

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Published on:

2nd Oct 2023

S1 | E24 | Data & AI Driven TV Advertising with Bryce York - Director of Product Management at Tatari

This is Episode 24 of the Thinkdata podcast in partnership with Dataworks and I am pleased to welcome Bryce York to the show.

Bryce is the Director of Product Management for Tatari, which is a leading platform for buying and measuring advertising across linear and streaming TV.

They use cutting-edge Data & AI technology to help advertisers buy and place adverts!

Bryce is an expert in his field and for anyone who has the slightest bit of interest in how AI is helping drive advertising within TV, then this is the episode for you!

We talked about -

  • Background to Bryce and what brought him to the US and Tatari
  • Who is TATARI and how does artificial intelligence help their customers?
  • How AI & Data product management differ from the more classic software PM.
  • What makes a great Data & AI product?
  • With privacy concerns and changes in data regulations, how does Tatari ensure the ethical and responsible use of AI in ad measurement, while still delivering accurate and actionable insights to clients?
  • What does the future hold for AI and advertising measurement?
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About the Podcast

ThinkData Podcast
Data, AI and the Future of Work
Welcome to the ThinkData Podcast, brought to you in partnership with Dataworks 🎙

If want to stay up-to-date with the latest breakthroughs and trends in the world of Data & Artificial Intelligence, and if you're curious about some of the strategies that companies and founders use to launch Data & AI products, then you're in the right place!

Our aim is to bring together a diverse lineup of fantastic guests, from Founders to accomplished leaders and product owners at some of the most fascinating Data & AI companies worldwide who will each offer you a unique insight into what it takes to launch and scale a great Data business!

Thank you for tuning in, and I hope you enjoy the episode!

About your host

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Alex Hutchings

I am the Co-Founder of the Dataworks group who are a specialist Data & AI Talent partner in the world of Data.
I have over 10 years of experience working in Analytics and have spoken to my fair share of Data professionals, at all levels.
Through our roundtables, in-person events, and the ThinkData podcast, our aim is to provide our community with the most up-to-date insight from the fastest-growing labor market in the world today.