Founder stories from the world of Data and AI Beyond the Now: Building the Future of Work with Data & AI S1 | E24 | Data & AI Driven TV Advertising with Bryce York - Director of Product Management at Tatari - ThinkData Podcast

Episode 24

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Published on:

2nd Oct 2023

S1 | E24 | Data & AI Driven TV Advertising with Bryce York - Director of Product Management at Tatari

This is Episode 24 of the Thinkdata podcast in partnership with Dataworks and I am pleased to welcome Bryce York to the show.

Bryce is the Director of Product Management for Tatari, which is a leading platform for buying and measuring advertising across linear and streaming TV.

They use cutting-edge Data & AI technology to help advertisers buy and place adverts!

Bryce is an expert in his field and for anyone who has the slightest bit of interest in how AI is helping drive advertising within TV, then this is the episode for you!

We talked about -

  • Background to Bryce and what brought him to the US and Tatari
  • Who is TATARI and how does artificial intelligence help their customers?
  • How AI & Data product management differ from the more classic software PM.
  • What makes a great Data & AI product?
  • With privacy concerns and changes in data regulations, how does Tatari ensure the ethical and responsible use of AI in ad measurement, while still delivering accurate and actionable insights to clients?
  • What does the future hold for AI and advertising measurement?
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About the Podcast

ThinkData Podcast
Beyond the Now: Building the Future of Work with Data & AI
If you’re into the latest in Data and AI, and curious about how founders and senior leaders are building and scaling companies in this space, you’re in the right place.

Each episode, we sit down with some of the most interesting voices in the industry, from startup founders to seasoned execs, to hear their stories, lessons learned, and the real strategies behind growing great businesses.

About your host

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Alex Hutchings

I’m the Co-Founder of the Dataworks Group, a specialist talent partner in the world of Data and Artificial Intelligence.

I’ve spent the last 15+ years working at the heart of this space, helping some of the most exciting companies on the planet build world-class Data and AI teams.

Through our roundtables, live events, and right here on the ThinkData Podcast, my goal is simple: to bring you real insights from the fastest-growing talent market in the world.

Whether you’re building, hiring, or just curious about what’s next, you’ll hear straight from the founders and senior leaders shaping the future of work.