Founder stories from the world of Data and AI Beyond the Now: Building the Future of Work with Data & AI S3 | E17 | Reinventing Customer Growth with AI - Sandeep Menon - Co-Founder @ Auxia - ThinkData Podcast

Episode 17

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Published on:

27th Jul 2025

S3 | E17 | Reinventing Customer Growth with AI - Sandeep Menon - Co-Founder @ Auxia

In this episode of ThinkData, in partnership with Dataworks, we sit down with Sandeep Mennon, co-founder of Auxia, an AI-driven growth platform reshaping how companies activate, engage, monetize, and retain their customers.

Sandeep brings a wealth of experience from over 15 years at Google, where he led marketing for Android, Chrome, and Google Play. Now at the helm of Auxia, he’s focused on helping businesses harness AI to drive smarter, faster customer growth.

We dive into the shift from Big Tech to startup life, how Auxia is building AI agents for modern marketing teams, and the future of personalization, privacy, and AI-first marketing.

🧠 Key Talking Points:

  • From Google to Startup: What motivated Sandeep to leave Google and build Auxia? What lessons did he take from Big Tech into startup life?
  • The Auxia Mission: How Auxia is helping marketing teams automate and scale customer engagement with AI.
  • Personalization vs. Privacy: Navigating the balance between deeply personalized marketing and growing data privacy expectations.
  • Future of AI in Marketing: What emerging trends, tools, and technologies are likely to disrupt marketing in the next 3–5 years?
  • Advice to Future Founders: Sandeep’s take on building in AI today, and his one piece of advice for anyone entering the space.
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About the Podcast

ThinkData Podcast
Beyond the Now: Building the Future of Work with Data & AI
If you’re into the latest in Data and AI, and curious about how founders and senior leaders are building and scaling companies in this space, you’re in the right place.

Each episode, we sit down with some of the most interesting voices in the industry, from startup founders to seasoned execs, to hear their stories, lessons learned, and the real strategies behind growing great businesses.

About your host

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Alex Hutchings

I’m the Co-Founder of the Dataworks Group, a specialist talent partner in the world of Data and Artificial Intelligence.

I’ve spent the last 15+ years working at the heart of this space, helping some of the most exciting companies on the planet build world-class Data and AI teams.

Through our roundtables, live events, and right here on the ThinkData Podcast, my goal is simple: to bring you real insights from the fastest-growing talent market in the world.

Whether you’re building, hiring, or just curious about what’s next, you’ll hear straight from the founders and senior leaders shaping the future of work.